Founder of naturalmark is into the business of natural loose diamond trading and Jewellery Manufacturing and has experience of over 16 years. As an entrepreneur who has dedicated himself to both personal and professional growth, his company has evolved immensely in these 21 years and much credit goes not only to his knowledge, tremendous sales process and leadership skills and but also to the innovative ideas that keeps generating from his brain factory.He is a board member of Surat Diamond Association since 16 years and served as a joint secretary for two years and the Vice President of SDA for 2 years. The idea of conducting a loose diamond exhibition in Surat was his brain child and he successfully organized the exhibition ‘Carats’ Loose Diamond Expo for SDA as Exhibition Convenor for three consecutive years.Yet another feat was a wall clock designed by him that explains colour gradation concept in a natural diamond in such a way that even a layman can understand it very easily. It is being used by many institutes like IGI that conducts diamond courses. For more details, visit the “Innovations’ section of the website. While every idea generated has one thing in common’ doing good work that is beneficial for everybody’ , here is the latest idea of ‘ Naturalmark’ , which again is for the benefit of natural diamond industry as a whole. One more achievement added is in the form of LABGROWNMARK, which is for the benefit of LAB GROWN DIAMOND industry.
Swati Sethi Co-founder, Naturalmark Lab
Swati Sethi is the co-founder of Naturalmark Lab, bringing with her a strong academic background and diverse professional experience. A gold medalist in PGDCA from Rajasthan University, she hails from the vibrant Pink City—Jaipur.
Swati began her career in the IT sector, working with reputed companies like Pentasoft Technologies and VGL Softech. With expertise in web design and multimedia software, she made a successful transition into entrepreneurship, joining her husband, Gaurav Sethi, in establishing and growing Naturalmark Lab.
At Naturalmark Lab, Swati plays a pivotal role in marketing and brand promotion. Her creativity, tech-savviness, and strategic approach have been instrumental in enhancing the company’s visibility and outreach in a competitive market.
Naturalmark : Reason for its Inception
Traditionally, it was a trend for customers to have specific jewellers from whom they use to buy diamonds and Jewellery. Trust prevailed then and there wasn’t any need to verify. Gradually Lab grown diamonds entered the market. Some miscreants started mixing them along with natural diamonds. These lab grown pieces are so identical, that neither a human eye, a loupe nor a microscope could detect it. The Customers trusted the jewellers but couldn’t deny the fact that any mistake can lead to losses so the need for tested and verified diamonds became a necessity.
The founder members Mr. Gourav and Mrs Swati conducted an in-depth survey and concluded that the discrepancies in this trade can be eliminated by following a standard practice and a common system of tagging and sealing under the name ‘Naturalmark”, all jewellery and diamonds that come for testing at any testing centre in the country. Mr. Gourav Sethi, who has an experience of more than 21 years in this trade, suggested this system called ‘Naturalmark’ just like hallmark. He suggests that just as the whole country follows the system of ‘Hallmarking’ for Gold, we can have the same system as ‘Naturalmarking’ for Natural Diamonds. This will result in segregation of Natural Diamond dealers from Lab Grown Diamond Dealers and any miscrepancy can be sorted at the testing centres. It will be easier for the people to follow a common system and see a naturalmark tag and seal on every purchase they make.
Labgrownmark : Reason for its inception
Naturalmark which started with a mission to combat undisclosed labgrown diamonds, has recently come across a new problem where lab grown diamond exporters faced similar issues of mixing HPHT and Moissanite with CVD diamonds. When Labgrown exporters approached Naturalmark for the testing of labgrown diamonds to prevent mixing, Naturalmark decided not to restrict to separating Labgrown from natural diamonds but also help prevent mixing of various labgrown diamonds . Naturalmark has begun screening and grading of labgrown diamonds under the banner “labgrownmark“. Labgrownmark
