We believe that a customer’s trust is the responsibility of every business which can remain unharmed by following responsible business practises. At naturalmark, we believe that this can be achieved by involving the whole diamond jewellery industry and working together towards a common goal and establishing a common system that will be adopted by all so as to reduce or completely eradicate any malpractice in the natural diamond business. This will reinstate the customers trust in diamonds globally. Our affiliates are helping to transform supply chains to be more responsible and sustainable – catalysing partnerships, and securing a future that can be treasured for generations to come.